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ROK Stars Exclusive German Distribution Agreement

  Download PDF - Tuesday 2nd September 2014 at 08:00 GMT

ALPHA PROSPECTS PLC
("Alpha" or the "Company")

ROK Stars

Exclusive German Distribution Agreement

Alpha Prospects Plc, the investment management company listed on the GXG Exchange, focussed on companies with fast growth and/or recovery prospects, announces that ROK Stars, the consumer products and environmental technologies development company in which Alpha invested 450,000 in 2013, has signed an exclusive agreement with www.irish-whiskeys.de for the distribution of Uisce Beatha Real Irish Whiskey in Germany. This follows on from the exclusive agreement with leading Swedish beverages distributor, Galatea, for the distribution of Uisce Beatha Real Irish Whiskey across Sweden announced in April.

The agreement will begin with immediate effect.

Founded by Mareike Spitzer and based in Frankfurt am Main, www.irish-whiskeys.de is a fast-growing importer and retailer of Irish whiskey in Germany.

Mareike Spitzer, the founder of www.irish-whiskeys.de added:

"We are very excited to be adding Uisce Beatha to our portfolio because it is a superb whiskey which fits perfectly with our mandate to offer our customers in Germany the very best Irish whiskeys and we intend to use our initial period of exclusivity to really push the brand to our customers across Germany."

Commenting, Jonathan Kendrick, Chairman of ROK Stars said:

"We are extremely pleased to have Mareike and her team market and distribute Uisce Beatha Real Irish Whiskey in Germany. The European market is key to the global deployment of our ROK Drinks portfolio, of which Uisce Beatha is a major part, and we look forward to seeing the same rapid growth in sales of the whiskey in Germany as we are already seeing in the United States, the UK and Sweden."

Enquiries:

Alpha Prospects PLC
Christopher Foster
+44 20 7518 4300
+44 (0) 7525 688 741

Lothbury Financial Services
Michael Padley
+44 20 3440 7620

Editors' Note

About ROK Stars

ROK Drinks was co-founded by John Paul DeJoria, known as `America's favourite entrepreneur,' and British entrepreneurJonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world's Number 1 premium tequila brand. In addition to Uisce Beatha Real Irish Whiskey, ROK Drinks also comprises ABK Bavarian Beer, OVAL Vodka and Bogart's Real English Gin.

About Alpha Prospects

The Company's strategy is to make investments in companies with fast growth and /or recovery prospects. Typically the companies in which Alpha Prospects will invest are in the small and micro-cap sector and the Company's interest in its investments is proactive. Currently Alpha has 10 investments.

The Directors are responsible for the contents of this announcement.